MDD at ICFF 2018!
On booth #247 MDD will present its furniture including three new collections – New School and Agora collections developed in collaboration with well-recognised Scandinavian project team Form Us With Love and Grace line designed by Krystian Kowalski. With such a large number of combinations, the New School means endless possibilities. Agora is a perfect pick for every space – it can serve as bench, shelf, sofa or the combination of these units at the same time. The Grace line includes sofa, armchair and two tables available in a variety of finishes ensuring a wide arrangement spectrum. The latest Alpa reception desk could not be missed and will add luxury and grace to MDD’s booth.
Now in its 30th year, the four-day fair attracts more than 33,000 attendees, which include interior designers, architects, retailers, representatives, distributors, facility managers, developers, store designers and visual merchandisers. On Wednesday, May 23th, ICFF will also open its doors to the general public. The show gives design enthusiasts an unparalleled opportunity to view a selection of the world’s finest, most innovative and original furniture.
Testing Grounds – how to involve an end-user in designing process?
To involve in the process of product development not only its initiator and manufacturer, but also a prospective user, at the beginning of this year project team Form Us With Love invited us to take part in “Testing Grounds” – this unusual project consists in prototypes testing before they go into production. Such undertaking was possible thanks to Swedish A house, that serves as co-working space on a daily basis. Sharing a common idea to bring work environment closer to real life, we arranged in its lobby a testing zone, where prototypes of two “workin-progress” collections were installed. For a month our furniture was tested by A house members – they just used it when handling day-to-day responsibilities, influencing the final shape of these collections in this way.
As John Löfgren, Creative Director at Form Us With Love said, “we introduce ‘Testing grounds’ as a part of our process, a setup that allows us to adjust our designs based on real user experience”.
Co-working centre gathering nearly 70 people from different business sectors, from stylists to architects, from solopreneurs to larger corporations, seems to be an ideal place to check if new collections work in real life.
Since every option should be highly functional
and comfortable as well, it was of vital importance to involve people with diverse needs – their insights allow us to bring forms proposed to pure essence and eliminate useless elements. Their reflections enable the improvement of already existing project and – more importantly – help us to rule out possible construction defects before these products reach their recipients.
As confirmed by Krzysztof Cieślik, Product Developer and Engineer at MDD, “Testing Grounds is a good opportunity for us to get the right feedback from the right people.The products are not finished yet, because we want to build our final adjustments based on user-insight.”
All this was crowned with Prototypa – trilateral meeting in form of a discussion panel, where MDD and project team FUWL showed how designing process looks like behind the scenes. However, guests invited gathered not only to see the prototypes of New School and Agora. Nearly 80 people closely connected to the world of design had an opportunity
to assess the advantages and disadvantages of these ranges and to share their insights with the authors of these products, in a way participating in their development.
MDD at 4 Design Days and Regionalne Property Forum 2018!
On 15–18 February 2018, together with our business partner Iduro we will take part in the 3rd edition of the 4 Design Days – taking place in the International Conference Centre and the Spodek Arena in Katowice, it is a festival of architecture, design and property. MDD will present reception furniture, soft seating, lamps, and a fresh solution to executive office needs – the Gravity desk. During the four days, the icons of global and Polish design, the greatest architects and designers, manufacturers and service providers, as well as developers will debate on what inspires and creates worldwide trends in architecture and design. On 16 February 2018, during Regionalne Property Forum Joanna Gralewska and Dawid Wykurz will deliver a presentation on „Standard biura ma znaczenie. Jak przyciągać i zatrzymywać talenty?” (“The standard of an office really matters. How to attract and retain talented people?” ). See you at the stand 37!
MDD at STOCKHOLM FURNITURE & LIGHT FAIR 2018!
February 6–10 are the dates for this year’s Stockholm Furniture & Light Fair.
Gathering 40.000 visitors and 1.000 media representatives from all over the world, it is the most significant event for the furniture industry in Scandinavia! With 120m2 stand, MDD will present their furniture, including new products – New School and Agora collections developed in collaboration with well-recognised Scandinavian project team Form Us With Love and Grace line designed by Krystian Kowalski. With 432 possible combinations, the New School means endless possibilities. The Agora is a perfect pick for every space – it can serve as bench, shelf, sofa or the combination of these units at the same time. The Grace line includes sofa, armchair and two tables available in a variety of finishes ensuring a wide arrangement spectrum. You can see all these products at the hall A, stand 25:10. The two work-in- progress collections will be also presented at the main lobby of A house during Stockholm Design Week. Join us as we discuss our new collections, New School and Agora at Ahouse in Stockholm on Tuesday, February 6 th at 18:30. Looking forward to seeing you!